About
Analysts who write for brand rooms
Think Latticebase sits with marketing and communications teams who already live inside social channels — and still need a calm, written reading of what the month meant.
Official name and history
The official registered business name is Think Latticebase Co., Ltd. The company was established in 2018 in Bang Phlat, Bangkok, after its founders spent years preparing social performance packs inside Thai brand teams and agency account groups.
Early commissions were monthly chart packs for a handful of consumer brands along the Chao Phraya corridor. Demand for clearer narrative — not thicker slide decks — shaped the studio’s current focus: social media insight reporting that brand managers can hand to directors without a translator.
How we work
We begin with your reporting question, channel list, and competitor set. Analysts collect agreed exports, build annotated visuals, and write the story in English or Thai as specified. A senior reviewer checks that every chart earns its place before delivery and the briefing call.
Values in practice
- Prefer fewer visuals with captions over walls of unlabelled metrics
- Name uncertainty when sample sizes or access gaps weaken a claim
- Keep community management and media buying with the teams who own them
- Archive reports so next quarter’s analysts can reopen last season’s decisions
Thailand context
Festival calendars, bilingual audiences, and local platform mixes shape how Thai brands earn attention. Our reports treat those constraints as ordinary working conditions, not footnotes pasted onto a generic global template.