Journal

Notes from the reporting desk

Practical articles for people who prepare or commission social media insight reporting inside brand organisations.

11 November 2025

Reading engagement beyond likes for Thai brand accounts

How brand teams in Bangkok separate polite taps from comments that signal real purchase intent.

2 September 2025

A practical filter so competitive listening stays useful instead of becoming a scrapbook of every rival upload.

17 June 2025

A structure Bangkok marketing directors use to keep executive meetings on decisions rather than chart archaeology.

6 March 2025

Why calendar months alone can mislead brand reporting when launches and festivals cut across month ends.