Client stories

Evidence from brand rooms

Comments below reference specific commissions — monthly reports, audits, listening briefs, and decks — rather than generic praise.

“The monthly report finally gave our brand manager a short list of content themes to defend in agency meetings. The first draft still asked for clearer competitor context, which they fixed the following cycle.”

Nalinee S. · Marketing Director, Bangkok consumer brand · Monthly Brand Insight Report

“We commissioned the campaign audit after a noisy influencer flight. The write-up named which posts actually drove store enquiries and which only inflated reactions—uncomfortable, but useful for the next brief.”

Preecha K. · Brand Lead, regional beauty label · Campaign Performance Audit

“Their competitive listening brief kept us to five peer accounts and one planning question. I stopped collecting random screenshots from the team chat.”

Mei Lin T. · Strategy Manager, F&B group · Competitive Listening Brief

“The executive deck helped me walk regional HQ through a quiet quarter without apologising for every dip. Speaker notes matched how I actually talk in the room.”

Anong W. · Head of Communications · Executive Insight Presentation

Longer notes

Two project stories

Monthly reporting for a Bangkok skincare brand

A mid-size skincare team in Bang Rak was drowning in channel exports after every festival campaign. Think Latticebase set a monthly brand insight report covering Instagram, TikTok, and two local competitors. Within three cycles, leadership meetings shifted from arguing about vanity totals to choosing two content pillars for the next quarter. The team still runs day-to-day posting in-house; they simply stopped rebuilding charts from scratch each month.

Campaign audit after a multi-city launch

A home goods brand launched across Bangkok, Chiang Mai, and Phuket with staggered influencer posts. The campaign performance audit separated city-level enquiry spikes from national reaction totals, and flagged creative that performed in Bangkok but stalled upcountry. The next flight shortened the influencer brief and extended the reply window on store-location posts.